Why Custom Stickers Continue to Make a Positive Contribution to Businesses

 For centuries, stickers have been used to communicate and convey product information. They are a conversation starter, an old-fashioned social media, indeed.

Today, this small entity continues to be one of the most powerful print marketing tools that never goes out of style.

They help small businesses and startups with a tight marketing budget in their promotional campaign needs.

"According to Finances Online, print advertising

drives higher brand recall (77%) vs. digital (46%) (Newsworks, 2020)."

It is no secret that printing products can help consumers absorb and retain more information than online.

This is why this digital era cannot beat the usefulness of print, especially when branding and labelling products.

Photo by: Nappy NeedZ

Let us find out how stickers continuously create an impact on businesses.

Low-Cost Branding Tool

Of all printing products, custom stickers are considered one of the cheapest tools used for promotional and advertising campaigns. This is especially true if you use paper-based stickers. It offers an advantage for startups and small businesses with a limited marketing budget.

The cost of a marketing campaign may be costly for other mediums. With stickers, you can print in bulk to get a discounted price. The design and the quality of materials must complement one another to represent your brand value and personality.

Tangible and Memorable

Your brand and product are more likely to be remembered and recognised if there is a tangible presence. That is why various printed marketing materials such as business cards, stickers, banners, flyers, brochures, and more are vital. It pays to give something to customers that they can hold, feel, smell, and touch.

In digital, it is easy for your email marketing campaign to get lost in a sea of other messages to customers' inboxes. It would hurt your chance of generating potential leads and become paying customers. With printed branding materials, you can plaster it long enough to be seen continuously by passersby.

Versatile & Customisable

Another good thing about using custom stickers for your business is their versatility and customizability. Unlike other printed tools, stickers have custom shapes, sizes, finishes, and materials to suit a specific need. 

Say you want logo stickers to add to your packaging as a final touch. You can also get the same design for a business sign plastered on your storefront.

They can also act as product labelling, portable mini billboards, freebies, giveaways, promotional merchandise, and more. Applicable on trucks, cars, windows, walls, tumblers, laptops, packaging, etc. Be it for indoor or outdoor applications, stickers are flexible to meet your specifications.

Durable and Long-Lasting

Stickers have a long shelf life when used appropriately. Whether you display them outside or use them as freebies. Consumers may keep or display it for an extended period. It provides ongoing exposure to your brand without additional fees.

Repeated exposure can reinforce brand recognition and visibility. It helps the target audience to recognise your

brand when seen repeatedly. 

Integration With Online Marketing

Stickers can be integrated into your online marketing approach. Include QR codes, website URLs, and social media handles in your sticker design. This can help bridge the gap between offline and online presence.

It would give access to your customers to engage with your brand online. Or you can also encourage them to post your products and tag your business. User-generated content can boost traffic and attract more potential leads.

Final Thoughts

Digital advertising is indeed thriving in this generation. But that does not mean print marketing is futile. A brand promotion in printed tools can be kept for many years, putting your brand at the top of their minds. We hope you learned a lot from these tips and ideas about custom stickers.